eCommerce Automation: 7 Strategies To Generate More Revenue And Improve UX (with less work…)

If you look at the macro picture of commerce, eCommerce exists to take the burden off of traditional retail and lets technology do the heavy lifting. Having a solid eCommerce site is a great start, but there are many ways to automate across marketing, customer service, product and operations that growth-focused eCommerce retailers should absolutely …

7 Reasons Why Customer Testimonials Will Boost Your Sales Numbers

Does your eCommerce website feature customer testimonials? If not, you’re missing out on a big opportunity to drive more conversions and sales to your online store. Customer testimonials are particularly important for online retailers. Online shoppers don’t get the opportunity to physically hold your products or get advice from an in-person sales associate. As a …

Eastmont Group Featured In MailChimp’s Agency Newsletter

If you know us, you know we love MailChimp’s email marketing platform, and this morning, MailChimp returned the love, featuring Eastmont Group and our client MyPorter in this week’s MailChimp for Agencies newsletter. Over the last few weeks, we connected with the MailChimp team to detail our steps in creating a market presence for MyPorter, walking …

Poor SEO Held You Back: Fix It in 2017

Change is inevitable, and SEO is no exception. Forbes predicts that in five years, almost everyone will use a search engine when looking for services and products online. Some might say it’s already true. If your listing isn’t near the top of search results now, it’s critical to conquer your weaknesses with a New Year’s …

Don’t Let Your Web Analytics Go Unnoticed in 2017: Harness That Data & Improve ROI

How did you determine the success or failure of last year’s digital marketing initiatives? Whether you deemed 2016 a runaway success or a frustrating failure, did you actually dig into the data? Are you using web analytics to shape future campaigns and monitoring key performance indicators to generate measurable success? Tracking web analytics to glean valuable business intelligence shouldn’t be a short …

New Year’s Resolution Blog Series

2016 is over. What an incredible year! Personally, I witnessed the birth of my first born child (amazing), and professionally, Eastmont Group made major strides towards achieving its long term goals. All in all, we couldn’t be more proud of our team and their accomplishments! 2016 was truly a milestone year! Unfortunately, many businesses can’t …