If you look at the macro picture of commerce, eCommerce exists to take the burden off of traditional retail and lets technology do the heavy lifting. Having a solid eCommerce site is a great start, but there are many ways to automate across marketing, customer service, product and operations that growth-focused eCommerce retailers should absolutely …
We’re thrilled to announce our new partnership with BigCommerce! Over the last few years, BigCommerce has made a major investment in its solutions and capabilities, and we’re excited to jump on board as a Certified Partner agency to design and build beautiful eCommerce experiences on their platform. As a Certified Partner, our agency …
In the nine years since opening, Eastmont has grown in capability, focus and size. With our humble roots as a couple glorified freelancers, we’re now a passionate team of designers, strategists, marketers and developers, who are making a big difference for local and national brands. Our natural progression over those nine years has lead us …
Ecommerce retailers spend a significant amount of time, effort, energy (and margin) planning and executing marketing campaigns around Black Friday and Cyber Monday, and with good reason. Shoppers come out of Thanksgiving ready to spend, anticipating the year’s best bargains, promotions and deals to kickoff the holiday season. While a well-crafted BF/CM plan is a …
Ask most agencies to describe the quality of their relationship with a client on day 1 and day 500 and you will likely get two very different answers. Day 1 is likely filled with magic, excitement, big ideas and buzz. “We’re getting started! Everything is going to be great!” Day 500 is often less great… maybe the relationship …
Does your eCommerce website feature customer testimonials? If not, you’re missing out on a big opportunity to drive more conversions and sales to your online store. Customer testimonials are particularly important for online retailers. Online shoppers don’t get the opportunity to physically hold your products or get advice from an in-person sales associate. As a …
If you know us, you know we love MailChimp’s email marketing platform, and this morning, MailChimp returned the love, featuring Eastmont Group and our client MyPorter in this week’s MailChimp for Agencies newsletter. Over the last few weeks, we connected with the MailChimp team to detail our steps in creating a market presence for MyPorter, walking …
Change is inevitable, and SEO is no exception. Forbes predicts that in five years, almost everyone will use a search engine when looking for services and products online. Some might say it’s already true. If your listing isn’t near the top of search results now, it’s critical to conquer your weaknesses with a New Year’s …
Engaging with customers through social media is essential to building your brand. But with the glut of companies trying to make their mark, it’s important to continually foster brand advocacy with creativity and a willingness engage. Through user-generated content (UGC), you retain control over what populates your social media feeds while allowing brand advocates to …
Continually striving to improve and optimize your various email lists will increase open rates, customer engagement and ultimately, conversion rates. Most email marketers are familiar with the practice of list segmentation and/or optimization, but for one reason or another, businesses have neglected to institute these techniques into their own marketing strategy. Here at Eastmont Group …