Poor SEO Held You Back: Fix It in 2017

Change is inevitable, and SEO is no exception. Forbes predicts that in five years, almost everyone will use a search engine when looking for services and products online. Some might say it’s already true. If your listing isn’t near the top of search results now, it’s critical to conquer your weaknesses with a New Year’s …

Social Media Efforts Falling Flat? Jumpstart 2017 with User-Generated Content

Engaging with customers through social media is essential to building your brand. But with the glut of companies trying to make their mark, it’s important to continually foster brand advocacy with creativity and a willingness engage. Through user-generated content (UGC), you retain control over what populates your social media feeds while allowing brand advocates to …

Your Email Marketing Could Be Better in 2017: Segment and Optimize for Greater Success

Continually striving to improve and optimize your various email lists will increase open rates, customer engagement and ultimately, conversion rates. Most email marketers are familiar with the practice of list segmentation and/or optimization, but for one reason or another, businesses have neglected to institute these techniques into their own marketing strategy. Here at Eastmont Group …

Don’t Let Your Web Analytics Go Unnoticed in 2017: Harness That Data & Improve ROI

How did you determine the success or failure of last year’s digital marketing initiatives? Whether you deemed 2016 a runaway success or a frustrating failure, did you actually dig into the data? Are you using web analytics to shape future campaigns and monitoring key performance indicators to generate measurable success? Tracking web analytics to glean valuable business intelligence shouldn’t be a short …

New Year’s Resolution Blog Series

2016 is over. What an incredible year! Personally, I witnessed the birth of my first born child (amazing), and professionally, Eastmont Group made major strides towards achieving its long term goals. All in all, we couldn’t be more proud of our team and their accomplishments! 2016 was truly a milestone year! Unfortunately, many businesses can’t …

Project Launch: Compeat

We’re thrilled to announce the launch of our latest work, the new compeat.com! Compeat, based in Austin, TX, develops and supports the restaurant industry’s leading end-to-end management software. They have an amazing product and needed an amazing website to match. That’s where we stepped in. We designed and developed the new compeat.com to embody an …

Project Launch: Dance Education Laboratory

We’re thrilled to launch the new danceedlab.com for Dance Education laboratory! The new site features a brand new look, expansive CMS capabilities and a host of new backend features for students and alumni to get the most out of their relationship with DEL. Beyond a fantastic front-end (check out the color changing nav bar), the new …