Magento Imagine Debrief

It has been a couple of weeks since we’ve returned from Vegas and now that the dust has settled I’d like to take a few minutes to review what an awesome 3 days it was!

As a first-time attendee of Imagine, I was excited to be a part of the action that included keynote speaker Magic Johnson and thousands of attendees from around the world. I knew Magento was a premiere eCommerce platform, but what surprised me was the excitement and spirit of the community of those who work on and around Magento in their daily lives. We love Magento, but it was thrilling to see the passion that so many developers, marketers and technology companies share for Magento as a platform.

The highlight for Eastmont Group was our Breakout Session with MailChimp. We teamed up to chat to attendees about quick wins with MailChimp and Magento to help sell more stuff. We covered low-hanging email marketing techniques in the areas of Automation, Personalization and Optimization, all of which are a breeze to implement with MailChimp. Check our Insights again soon for a full recap of our breakout session and recommendations!

While many of Imagine’s attendees didn’t know Eastmont Group before the conference, MailChimp certainly attracted quite an audience. They have done a phenomenal job building a business around their magnetic brand presence and we were happy to piggyback off of the MailChimp swagger as Magento solutions providers, end-users and agencies alike showed up and soaked in the knowledge.

Beyond just being an attendee of the conference, the opportunity to speak as part of a breakout session was a fantastic dollop of icing on the conference cake! Working with MailChimp was a pleasure and we look forward to another awesome time at Imagine 2017!