And for all intents and purposes, data is power. Not to mention, it is the most important factor in producing a positive ROI. Our expertise as "data scientists" helps identify our client’s current shortcomings, suggest opportunities to improve, and eventually, maximize their potential.

KPI Definition

Each business has specific metrics that, if identified, can coincide with positive forward momentum towards company goals. Our digital strategists strive to identify these (somewhat obscure) stats and use them to guide our collective decision making moving forward.

CRO – Conversion Rate Optimization

Almost always, eCommerce success is achieved through ongoing iterative improvements to your omni-channel presence. By diligently A/B testing, implementing well-thought-out strategies and striving for incremental gains, our clients have experienced large scale improvements through several smaller (but meaningful) gains!

Reporting

Our team of digital strategists creates custom dashboards that monitor key performance indicators in real time, which enables each team to make quick, informed decisions that impact the bottom line.