Capability | Paid Media

October 13, 2022 2023-08-16 17:41

Paid Media

Paid Media is a numbers game you can win.

Our holistic approach to paid media allows our team of digital strategists to achieve the best results for our clients, by any means necessary. More specifically, we create an end-to-end customer engagement strategy that allows our team to adapt and refine our tactics based key performance indicators, and ultimately, the return on investment for our clients.

Multi-Channel Strategy

We blend paid, owned and earned media to efficiently generate results for our clients. Our expertise and experience within powerful advertising platforms, such as Google, Bing, Facebook, LinkedIn, YouTube, etc affords our team of strategists the flexibility to create complementary advertisements and make cross-platform adjustments to generate the best results for our clients.

Conversion Rate Optimization

Through a comprehensive paid media plan, brands can test the viability of untapped markets, increase overall awareness and encourage brand advocacy. But eventually, those efforts must lead to conversions. Otherwise, you’re wasting money. Our iterative process helps brands optimize conversion rates by testing, refining and improving paid media spends.

Insights & Analysis

Our team of digital strategists takes a data-first approach. Unswayed by preconceived notions or gut feelings, we allow the data to tell the full story. Our strategic recommendations are validated by facts that guide future refinements and produce tangible results. Eastmont Group clients benefit from valuable business intelligence that helps refine short term marketing efforts and long-term corporate strategy.

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