Biolyte

“For years, BIOLYTE was primarily focused on our B2B business. When we were ready to launch our ecommerce site, we needed a team that could help us transform our website to appeal to our end consumer. Eastmont helped us rebuild our entire site from the ground up. Not only did they help us create a website that looked great, they are experts in everything that goes on behind the scenes, specifically with Shopify and all of the associated apps that we use. They continue to help us keep our website fresh while solving any technical issues that we encounter. “

Taylor Bugh | BIOLYTE

Background and
history of the brand

“BIOLYTE is the first hydration drink to contain the same amount of electrolytes as an IV bag. Originally inspired by our founder’s wife’s battle to stay hydrated throughout her chemotherapy treatments, BIOLYTE now provides the medical benefits of an IV bag to many, helping them feel better no matter what they are facing. Our brand was launched in 2017 and has continued to expand our national presence each year. “

Challenges

“Since BIOLYTE was primarily a B2B business, we needed more than just a website update. We needed to integrate new apps, update our Shopify store, and tweak our brand messaging to better target our end consumers. In the past, our website had been pieced together by a variety of different developers. One of the challenges we faced was updating the entire backend of our website so that it is easier for our team to make changes as needed.”

Solutions

Looking towards the future, Biolyte has identified an opportunity for growth. By launching an eCommerce website that leverages Shopify, the company will be equipped with an easy-to-use, feature rich platform that allows the company to prioritize online growth, without the hassles of open-source platforms, or a custom built site. Therefore, Biolyte was seeking a partner who understood the company’s current pain points and the ultimate vision for the new site. And that’s where Eastmont Digital comes in.