Atlanta United was revving up for their inaugural MLS season and needed a digital partner to spread the word. That’s where we stepped in.

The Challenge

As a brand new MLS franchise, Atlanta United had a buzz about town that was palpable, and needed their digital presence to be finely-tuned to convert as much of that excitement into ticket sales. Their site was partially completed and they were in need of a digital partner to take them the rest of the way.

The Impact

1
MLS Team Site Launched

1000's
of tickets sold

38189
Screaming fans

The Strategy

Each MLS franchise’s website is part of a larger network of league sites, connected to one another and to the main MLS web property. Atlanta United needed to be a part of this network, but also needed their own content, branding and messaging to shine through to the site’s visitors.

We established a workflow and system to gather and audit all of their content, making sure that there were no gaps in their messaging and ultimately, on their website when it came time to launch.

The Results

Not all agencies have the flexibility to launch a major pro sports franchise’s site on time and on budget. We do.

And that’s how our team produced real results for Atlanta United. Upon launching the new website, the franchise was open for business, able to educate the public on all happenings, events and matches, sell tickets and keep fans engaged and interested.