Social Media Consistency

Social media is very important to nearly every business (about 92% think this this to be true, to be exact*). Since its genesis and explosion through the mid-2000s, brands have jumped on the bandwagon to leverage it for their businesses. It has proven to be another strong arm of the marketing machine. But why does …

Sheridan School’s Spirited New Site

Recently, we launched our second version of Sheridan School’s site, an independent, progressive K-8 school in Washington, D.C. The new version represents a substantial facelift from the original site, which we launched in 2010. The move is not just a simple content management switch from Drupal to WordPress, but also a comprehensive makeover for the …